If You're not Growing, You're Going Backwards
There are so many business owners that have an idea and a very specific skillset, they then create brand, throw up a website and off they go. The reality is the most successful companies in the world are intentional, they establish every aspect of their business and detail every plan for the future coherently. They use this as the guiding light, the North Star for where they are looking to go regardless of the day to day, bumps in the road are simply that as they have a clear goal of where they are headed.
In order to have that laser sharp vision, you need to put in the work to clearly structure who you are, what you stand for, why you are doing what you are doing, and where exactly is it that you are going. These will be the guiding principles that you refer to in any decision.
We have collated the world's leading thinkers and teachers in how best to understand and execute these points below.
'Start With Why - How Great Leaders Inspire' - Simon Sinek
Simon shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Simon calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired.
And it all starts with WHY.
'How to Create a Growth Strategy' - Tony Robbins
In reality, business growth strategies are small, incremental improvements in certain areas of the company that are lacking. You’ll go through many growth strategies over the course of expanding your business, but there are several principles that apply to all of them. Tony Robbins is one of the most inspirational growth experts in the world you simply must learn from.
Launch You - Stuart Ross
An incredible platform designed to take you through all phases of starting or growing an online business. It takes you through the Start, Prepare, Launch, and Grow phases in a pragmatic and inspiring way, covering everything from brand and website design, to funnels and lead generation. For those looking to do anything online, this is the best we've found.
Excellent Growth Strategies from Well Known Brands
Apple - Multiple Income Streams
From humble beginnings in a basement, Apple are now one of the world's leading companies. The key growth strategy relied on the brand itself and charismatic founder Steve Jobs driving innovation and style. However, the game changer to revenue is the marketing genius to create a suite of coherent on-brand products, meaning customers come for one and leave with more. Across the globe, you will rarely go into an apple users home and find just one apple product.
Meta - Acquisition
Mark Zuckerberg began Facebook and initially only shared it with fellow students at Harvard, later gradually sharing it with other universities group by group, targeted market penetration. Once it had grown into the monolith we all know, he then realised that at some point the popularity would fall putting him in a dangerous position. His answer was a focused strategy acquiring companies who either provided the technology and infrastructure for social media companies, or direct competitors earlier in their journey. Through this diversifying acquisition strategy he secured his company's ongoing domination rather than decline if his original product failed.