"Your Brand is What People Say About You When You're Not in the Room"
Jeff Bezos
Whether you are looking to start or refresh your branding and marketing, we have detailed the best tried and tested resources below...
Logo.com
Building a business in today's world is brilliant in that we have so many inexpensive tools at our disposal to look professional from outset. This site lets you choose from thousands of template logos, customise them, and then provides a full suite of high resolution versions for all websites and social platforms. It also at the click of a button creates the full document suite including letterheads and business cards. Easy to use, inexpensive, go an explore.
Launch You
For those with an online offering, the LaunchPad course is superb in explaining the importance of branding, and then taking you through step by step how to build your online presence and what you should be thinking about in each phase, from brand to website to lead generation. This course will literally transform your offering, brand presence, and the way you approach marketing your products and services forever.
Udemy
There are many website building tools and hosts, but for us by far and way the best and recommended is WordPress. It gives you more control, thousands of templates, it is used by many of the largest companies in the world, and once learned it's very easy to use and update. To learn, we would suggest a course on Udemy a great online learning platform for all topics, and very inexpensive way to build a useful skillset for the future.
Canva
Your marketing materials will immediately tell a customer if you are an experienced professional or small amateur. It's very easy to ensure all materials are coherently branded and look superb, and this site is one of the best giving you templates for anything you could need from leaflets, presentations, flyers and more.
Examples of Branding Success
Red Bull
Starting as an energy drink company, and not a particularly healthy one at that, Red Bull then built a brand that was nothing to do with the product. They established themselves as the adventurous, extreme sports, limitless brand owning athletes and events all over the globe, 'giving wings to people and ideas'.
Toms
An incredibly simple espadrille style shoe gained huge success in the competitive shoe market. This was not based on quality or looks, but the connection customers felt to their cause, for every shoe sold a child in a poor country would also receive a pair. This gave the company a purpose, elevated it from other brands, and bound people to it again and again.